The concept of the Niman Ranch Farmer Appreciation Dinner came about when my father, Paul Willis, was asked to be the guest of honor at a special restaurant anniversary dinner for Café Rouge located in Berkley, Ca lifornia. Chef Marcia McBride asked my dad if he would speak about our farm operation and why it was different or noteworthy, while the diners feasted on the masterfully preparedand flavorful pork from our farm. He was delighted to attend and was welcomed at the restaurant like a celebrity. “They really gave me the red carpet treatment”, I remember him saying. He explained how rewarding it was to interact with Chef McBride at the restaurant and be treated with such high regard. Mostly, it was amazing for him to see and taste what she was doing with the pork from our farm. How could bring this experience to all of the Niman Ranch hog farmers?