One of our spring activities on the farm is we begin to save some of our chicken eggs for incubating. It’s exciting to watch them as they hatch through the glass window of the incubator. This year we put eggs in the incubator on March 1 and are expected to hatch in 21 days.
We have to brag. This month, Niman Ranch executive chef and owner of Culinary Craft Andrew Hunter will begin shooting the premiere season of a new reality TV show, Supermarket Superstar, coming soon on Lifetime Network. Supermarket Superstar is a reality competition series from the creators of Project Runway and Undercover Boss that searches America for today’s homegrown recipes that could become tomorrow’s bestselling supermarket brands.
In each episode, competitors face off in the Superstar Kitchen to see if their recipe has what it takes. The winner of each week’s challenge receives an investment in their product and the chance to compete in the Season Finale, where one grand prize winner will have their product introduced to millions of customers nationwide on the shelves of a major grocery store.
Supermarket Superstar is the first show of its kind to feature R&D and the product commercialization process for retail food products. The format features consumer cooks as contestants who have a family recipe or product that should be in supermarkets.
As the R&D mentor, Andrew is coaching the contestants on-camera through the development process. The host is Stacy Keibler and the Superstar Panel of Experts includes Michael Chiarello, Chris Cornyn and Debbi Fields.
Supermarket Superstar is a very exciting endeavor for the R&D segment of the industry and its first primetime feature on a major television network. We are thrilled for Andrew!