Beer & BBQ: The Story Behind the New Belgium Brewing and Niman Ranch BBQ Fat Tire BBQ Collection
November 12, 2019
The Niman Ranch and New Belgium Brewing partnership “came together over beers and brats in Colorado, our shared home state, and always felt like a great match,” recalls Chris Oliviero, General Manager of Niman Ranch. The Niman Ranch Fat Tire BBQ Collection, which debuted in the fall of 2019 and has been flying off shelves ever since, brings together two pioneers in their respective industries that are both committed to creating the most delicious products sustainably. You can taste the difference in the bold, yet well-balanced BBQ Collection, which pairs Niman Ranch’s Certified Humane pork and beef raised by independent U.S. family farmers and ranchers with New Belgium’s award-winning Fat Tire Amber Ale.
New Belgium and Niman Ranch are both innovators that have reshaped their industries, seeing an unmet need for craft products to cater to a new generation of consumers who are concerned with sustainability and quality flavors. Both companies have humble beginnings—with the New Belgium founders brewing beer in their home basement and Niman Ranch plotting business plans in the field on the farm—but today have found themselves at the top of their respective sectors thanks to their unwavering commitment to their values and high-quality products. It was only natural that the two companies partnered on the new Niman Ranch Fat Tire BBQ Collection to create a delicious new line of meats!
Niman Ranch and New Belgium share more than just a penchant to thinking differently and pushing the boundaries—they both are passionate about using their brands to build a better world. Niman Ranch and New Belgium share a commitment to sustainability that has guided both businesses since the beginning. New Belgium Brewing is a Certified B Corp – meaning that they balance purpose and profit, have ambitious sustainability goals for their company and work on public policy to protect the planet. Similarly, Niman Ranch is the largest meat company in the Western Hemisphere to be Certified Humane® and is committed to supporting small independent family farmers who are dedicated to raising their livestock with care and using traditional farming practices that preserve biodiversity, build soil health and protect our waterways. Multiple items in the new line feature compostable packaging to reduce plastic pollution in our waterways. As Leah Pilcer, Director of Communications and PR for New Belgium, explains, “Our shared missions to make the world a better place brought us together and our passion for good food and drink solidified our partnership.”
The result is a delicious collection of convenient heat and serve BBQ items: Fat Tire Beer Bratwurst, Fat Tire Spicy Cheddar Beer Bratwurst, Pulled Pork and Shredded Beef with Fat Tire BBQ Sauce and St. Louis Ribs with Fat Tire BBQ Sauce. The entire collection has no artificial ingredients and is fully cooked, making any meal, BBQ, special occasion, tailgate, camping trip – or you name it! – easy to prepare without sacrificing quality or taste.