In response to our ample supply of pork and simultaneous growth in brand recognition across the country, we’ve created some new resources to better help your team sell Niman Ranch products. We thought it would be beneficial to go over each of these new materials and the key situations for their use in the field.

You can find all these resources through the Sales & Marketing Materials tab in the Partner Portal on our website. You may also ask your regional Sales Director for professionally printed versions to be shipped from our offices.

Niman Ranch Sales Market Share

SPINS dataWhat it is: SPINS is the leading provider of retail consumer insights, analytics and consulting for the Natural, Organic and Specialty Products Industry. They collect sales data from thousands of natural and specialty grocers to build industry reports.

We purchased SPINS syndicated scanner data to offer our retail customers a realistic picture of how our brand and competitors are preforming in the marketplace. With this sales data, we are able to present factual statistics on how our brand and products rank amongst other brands and to offer our distributors and customers information to better inform their purchasing decisions.

What we found was remarkable: we have the #1 selling brand item in the bacon, sausage and Canadian bacon categories, as well as the #2 selling brand of hot dog and breakfast sausage. We also have five of the top ten selling sausage flavors in the country.

Click here to access this document immediately.

Where you should use it:

  • Existing retail customers that you’re working with to expand their Niman Ranch program.
  • Potential retail customers that:
    1. Want a brand recognized by consumers.
    2. Want to feature top selling products.
    3. Are currently using an all-natural competitor brand.
  • Food service professionals who want a brand their customers trust.
  • Specialty sandwich shops and deli’s that want a brand their customers recognize.

Just Like Niman Ranch?

Just Like NimanWhat it is: We sifted through our protocols and business standards to create a list of 125 attributes that separate Niman Ranch from other brands. We’re always talking about the Niman Ranch difference, but how can you prove to a customer we’re unique? Simply fill our regional competitor’s brand name in the right hand column next to ours and go down the list!

You wouldn’t believe it, but many companies outsource meat from processing facilities. This means they purchase animal parts instead of handling live animals. You’ll also find that many companies don’t work directly with family farmers, either, instead choosing to work with company-run facilities.

Most brands don’t even make it past number eight on the list. Find out by clicking here.

Where you should use it:

  • Existing retail customers and food service professionals who:
    1. Have been approached by an all-natural competitor to switch brands.
    2. Are looking for a lower price.
  • Potential retail customers and food service professionals who:
    1. Care about humane animal care, family farms and/or sustainability.
    2. Are currently using an all-natural competitor brand.
    3. Are curious about the higher cost of our products.

Humane Society Letter to Niman Ranch

HSUS letterWhat it is: The Humane Society of the United States (HSUS) is the nation’s largest animal protection organization. It’s well know to take a stand against the inhumane treatment of animals, but not to back a meat company – until now.

We recently received a letter of gratitude from its Senior Director of Food Policy, Josh Balk. He openly thanks our business for our practices: “On behalf of the Humane Society of the United States… I’d like to thank you for your efforts to help move the pork industry to higher welfare standards.” He continues, “Niman Ranch has been on the forefront of the pork industry in terms of treating animals dramatically better than typical industrial models.”

A letter endorsing a meat company from HSUS is incredibly valuable in the marketplace. Read more about what Josh Balk wrote by clicking here.

Where you should use it:

  • Existing retail customers and food service professionals who have been approached by an all-natural competitor to switch brands.
  • Potential retail customers and food service professionals who:
    1. Care about humane animal care, family farms and/or sustainability.
    2. Are currently using an all-natural competitor brand.

Case Ready Sell Sheet

Case Ready Sell SheetWhat it is: Similar to our other sell sheets, the new case ready sell sheet contains all of the pork items in our case ready program. The pictures are a true representation of the product that retailers will receive and all specs are included.

Click here to get this new, retail-focused sell sheet.

Where to use it:

  • Existing retail customers that you’re working with to expand their Niman Ranch program.
  • Potential retail customers.